The Future of Big Data
Three-Quarters of Smartphone Owners Use Location-Based Services
Nearly three-fourths (74%) of smartphone users use their phones to obtain real-time, location-based information and almost one-in-five use geosocial services such as Foursquare.
Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.
The Tone of Life on Social Networking Sites
An overwhelming majority (85%) of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.
Why Most Facebook Users Get More Than They Give
Most Facebook users receive more from their Facebook friends than they give, whether the measurement is the number of friend requests received, the use of the “like” button, the number of messages sent or tagging people in photos. The phenomenon is driven by a segment of “power users.”
Teens, Kindness and Cruelty on Social Network Sites
A comprehensive study finds that almost seven-in-ten American teens who use social networking sites say that people their age are mostly kind to one another on the sites; another 20% say that they are mostly unkind. Most teens say they have witnessed other people being mean or cruel to each other on the sites.
Millennials’ Likely Lifelong Online Sharing Habit
Technology experts generally believe that today’s tech-savvy young people — the ‘digital natives’ who are known for enthusiastically embracing social networking and other online tools — will retain their willingness to share personal information online even as they get older and take on more responsibilities.
Managing Your Online Profile
Reputation management has become a defining feature of online life, especially among younger Americans. Search engines and social media sites play a central role in building one’s reputation. Many have begun changing privacy settings on profiles, customizing who can see what and deleting unwanted information online.
Millennials, Media and Information
At a conference at the Newseum in Washington, D.C. on Wednesday, Feb. 24, 2010, Pew Research Center analysts and outside experts discussed research findings about the Millennial generation, the American teens and twenty-somethings now making the passage into adulthood. In this second of three sessions experts on media and technology examine how Millennials are seeking, sharing and creating information.