Pew Research CenterMar 15, 2010

How are pollsters able to determine whether an American is a liberal, moderate or conservative?

Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

Pew Research CenterMar 11, 2010

Are adults with only a cell phone represented in your polls?

Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

U.S. PoliticsOct 14, 2009

But What Do the Polls Show?

Perhaps the best way to think about public opinion and its relationship to politics and policymaking is that the American public is typically short on facts, but often long on judgment.

U.S. PoliticsJun 25, 2009

Perils of Polling in Election ’08

Despite such challenges as a growing wireless-only population, possible racially-related response bias and greater-than-usual difficulties in forecasting turnout, polllsters’ methods were evidently adequate to the task.

U.S. PoliticsDec 18, 2008

Calling Cell Phones In ’08 Pre-Election Polls

The latest study of Pew Research Center election surveys analyzes the effects of conducting both landline and cell phone interviews. While the addition of cell phones had at most a modest effect on estimates of candidate support in individual surveys, when looked at in the aggregate clear patterns emerge.

U.S. PoliticsDec 16, 2008

What a Year! People-Press Poll Reports in 2008

Findings from Pew Research Center polls over the year told the story of the longest — and one of the most exciting — presidential elections in U.S. history as well as recording the public’s reactions to other major events ranging from the pope’s visit, to the wars in Iraq and Afghanistan, to the onset of a mega-economic downturn.

U.S. PoliticsOct 29, 2008

Exit Poll Preview

In an exclusive interview, Joe Lenski, co-founder and Executive Vice President of Edison Media Research discusses his organization’s plans for conducting exit polls on November 4, given this year’s special challenges.

U.S. PoliticsOct 17, 2008

Poll Power

Though by no means a perfect instrument, polls make it possible for more opinions, held by a broader and more representative range of citizens, to be known to the government and thus, potentially, heeded.

U.S. PoliticsSep 23, 2008

Cell Phones and the 2008 Vote: An Update

As in two preceding tests, a new survey shows that including cell phone interviews results in slightly more support for Obama and slightly less for McCain.

U.S. PoliticsJul 17, 2008

Cell Phones and the 2008 Vote: An Update

The latest Pew Research Center national survey, including a sample of 503 adults on a cell phone, finds that the overall estimate of voter presidential preference is modestly affected by whether or not the cell phone respondents are included.