TV still the top source for election results, but digital platforms rise
Nearly nine-in-ten voters who followed the 2016 returns (88%) did so on TV, while 48% used online platforms; 21% used social networks such as Twitter and Facebook.
The Political Environment on Social Media
Some Americans enjoy the opportunities for political debate and engagement that social media facilitates, but many more express resignation, frustration over the tone and content of social platforms.
More Americans are using social media to connect with politicians
Overall, 16% of registered voters follow candidates for office, political parties, or elected officials on a social networking site.
From telegrams to Instagram, a look at presidents and technology
President Obama’s recent interviews with Buzzfeed and Vox, and his embrace of online news and social media more generally, stands in a long tradition of presidents employing novel communications technologies to speak to Americans directly.
Facebook and Twitter as political forums: Two different dynamics
Social media users who are interested in politics have different experiences on Facebook and Twitter, with four-in-ten Twitter users saying that at least half of the posts that they see are political, compared with about a quarter of Facebook users who say the same.
Cell Phones, Social Media and Campaign 2014
28% of registered voters use their cell phone to follow political news, and 16% follow political figures on social media.
On Twitter, criticism exceeds praise for Obama’s speech
The word “women” appeared more often than 30 other search terms in the Twitter discussion, followed by such domestic topics as education, jobs, healthcare reform and the economy.
Civic Engagement in the Digital Age
The well-educated and the well-off are more likely than others to participate in civic life online – just as they have always been more likely to be active in politics and community affairs offline.
Infographic: The Rise of Digital Politics: Social Media, Mobile Devices and the Campaign
The growth of social media and rapid adoption of internet-enable mobile devices have changed the way Americans engage in the political process. An infographic provides a summary of the latest data from national surveys taken during the 2012 campaign.
One-in-Five Registered Voters Talk About How They Voted on Social Media
Fully 22% of registered voters have told others how they voted on a social networking site, while 30% have been encouraged to vote for a candidate by family and friends and 20% have encouraged others to vote.