Beyond Red vs. Blue: The Political Typology
Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.
All Publications from this Topic
Why can’t we all get along? Challenges ahead for bipartisan cooperation
President Obama meets Friday with Republican leaders after their election day victories to talk about cooperation on key issues. We review the public opinion challenges facing both parties in any quest for bipartisanship.
Who will turn out to vote in November? A look at likely voters through the lens of the Political Typology
An analysis of our eight Political Typology groups finds that those most likely to vote in the midterms are the three who are most ideological, highly politically engaged and overwhelmingly partisan.
Q/A: How Pew Research analyzed America’s polarized media consumption habits
We asked Amy Mitchell, our Director of Journalism Research, to discuss how the new report on media polarization was put together.
In search of libertarians
About one-in-ten Americans (11%) describe themselves as libertarian and know what the term means.
The political middle still matters
Despite growing political polarization between the GOP and Democratic bases, there’s a sizable “middle” that still matters in elections.
The politics of American generations: How age affects attitudes and voting behavior
Among U.S. adults, different age cohorts have markedly different political profiles, but the relationship is considerably more complex than young people leaning liberal and older people being more conservative.
1-in-10 Americans don’t give a hoot about politics
As Republicans and Democrats gear up for midterm elections this November, there’s one group of Americans – that we call political Bystanders – that is paying very little, if any, attention to the whole ordeal.
A closer look at who identifies as Democrat and Republican
Looking at the two major U.S. political parties through the lens of our new political typology report shows that neither can rely solely on their staunchest supporters to win elections.
Why the typology quiz questions are asked the way they are
One of the strongest reactions we have received from some quiz-takers is frustration over the either-or choices each question offers. This is a legitimate concern, but there is a reason the questions are asked the way they are: The intent is not to put people “in a box” but rather to understand how their values across multiple political dimensions are related to each other.
New political typology data show islands of agreement amid sea of polarization
Despite increased polarization, the Pew Research Center’s latest political typology report shows several areas of agreement between otherwise opposed groups.