Generations Online in 2010
Even in online pursuits still dominated by Millennials — such as social networking use — older generations are making notable gains.
Attention Shoppers: Online Product Research
Nearly six-in-ten adults have done research online about the products and services they buy, and about a quarter have posted comments or reviews online about the things they buy.
Does anyone ever click on all those online ads?
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
Data: Teen and Young Adult Internet Use
A new Pew Internet Project report reveals that 93% of teens ages 12‐17 go online, as do 93% of young adults ages 18‐29. Three quarters (74%) of all adults ages 18 and older go online. Over the past ten years, teens and young adults have been consistently the two groups most likely to go online, even as the internet population has grown and even with documented larger increases in certain age cohorts (e.g. adults 65 and older).
Social Media & Mobile Internet Use Among Teens and Young Adults
While the overall internet population expanded continuously over the past decade, Millennials continue to be the most likely age group to go online (93% now use the internet). However, their use of blogs, Twitter and social networking sites has changed in recent years.
Online Classifieds Climb
The number of online adults to use classified ad websites, such as Craigslist, more than doubled from 2005 to 2009 devastating a key revenue source for traditional newspapers
The Online Mall: How People Do – and Don’t – Use the Internet in Making Purchasing Decisions
A new Pew Internet Project study finds that going online helps people sort through product choices, but it is not the place where people usually close the deal for housing, cell phones or even music.
Online Shopping: Convenient but Risky
Two-thirds (66%) of online Americans have purchased a product online, but many worry about the safety of financial and personal data.
Surfing to the Bank
Some 63 million Americans now let their keyboards do their banking, as online financial housekeeping has burgeoned along with internet use generally. But the “trust gap” may limit further growth, especially among less financially experienced internet users.