Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
The Sochi effect on NBC and the morning news wars
How many Americans will go to sleep with the Olympics and wake up with Today – and will it will be enough to reverse ABC’s morning momentum?
Facebook is a news source for many, but only incidentally
Unlike Twitter, which has developed into a go-to source for breaking news, only 28% of Facebook news consumers have ever used the service to track an unfolding news story. And even among that sub-subgroup, fewer than half (41%) said Facebook was among the first places they’d turn to keep up with a breaking news event.
5 facts about Fox News
Roger Ailes’ 17-year-old Fox News Channel has changed the face of cable news.
Who is this man? Many Americans don’t recognize top news anchor
The lower public awareness of news anchors reflects a large decline in the audience for nightly network news since the 1980s.
News Consumption Varies Across Social Networking Sites
Which social networking sites generate the highest—and lowest—levels of news consumption? How do their audiences differ from each other and where do they overlap?
How do you use Facebook and Twitter for news?
We asked our Facebook and Twitter followers how they interact with news on the social media platforms. Here is what they had to say.
8% of U.S. Adults Get News Through Twitter
Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more highly educated. 85% of Twitter news consumers get news at least sometimes on mobile.
News Finds Americans on Facebook
Roughly one in three U.S. adults get news on Facebook, though more than three-quarters of them see that news when they are on the site for other reasons.