Media & News Mar. 13, 2014

Direct Visitors More Engaged with News Websites

Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.

Fact Tank Feb. 10, 2014

The Sochi effect on NBC and the morning news wars

How many Americans will go to sleep with the Olympics and wake up with Today – and will it will be enough to reverse ABC’s morning momentum?

Fact Tank Feb. 4, 2014

Facebook is a news source for many, but only incidentally

Unlike Twitter, which has developed into a go-to source for breaking news, only 28% of Facebook news consumers have ever used the service to track an unfolding news story. And even among that sub-subgroup, fewer than half (41%) said Facebook was among the first places they’d turn to keep up with a breaking news event.

Fact Tank Jan. 14, 2014

Five facts about Fox News

Roger Ailes’ 17-year-old Fox News Channel has changed the face of cable news.

Fact Tank Jan. 9, 2014

Who is this man? Many Americans don’t recognize top news anchor

The lower public awareness of news anchors reflects a large decline in the audience for nightly network news since the 1980s.