72% of Americans Follow Local News Closely
Most adults follow local news closely, and local newspapers are by far the source they rely on for much of the local information they need.
Cable Leads the Pack as Campaign News Source
Cable news is now the top regular source for campaign news. The long-term decline in the number of Americans getting campaign news from local and network TV news, and local newspapers, steepened this year. Social networking sites like Facebook and Twitter are used for campaign news by a relatively limited audience.