Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
50 years ago, America turned on the television
TV audience and survey data from the days immediately following JFK’s assassination show that Americans collectively tuned in to non-stop coverage that pioneered a new form of wall-to-wall television news delivery.
8% of U.S. Adults Get News Through Twitter
Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more highly educated. 85% of Twitter news consumers get news at least sometimes on mobile.
5 indicators of nonprofit news sustainability
Five key data points from the Knight Foundation report that provide a sense of how the nonprofit news field is faring.
5 demographic realities behind the creation of Univision/ABC News’ “Fusion” channel
Fusion’s launch reflects several demographic trends among the nation’s 53 million Hispanics, which make up 17% of all Americans.
News Finds Americans on Facebook
Roughly one in three U.S. adults get news on Facebook, though more than three-quarters of them see that news when they are on the site for other reasons.
Infographic: The Facebook News Experience
On Facebook, the largest social media platform, news is a common but incidental experience, according to an initiative of Pew Research Center in collaboration with the John S. and James L. Knight Foundation.
12 trends shaping digital news
How the internet and digital devices are changing our news consumption habits.
More Watch Broadcast News, But Cable TV Viewers More Engaged
While the largest audiences tune into local and network broadcast news, it is the 24/7 national cable news channels that command the most attention from their viewers, who watch an average of 25 minutes a day.