Key News Audiences Now Blend Online and Traditional Sources
For more than a decade, audiences for most traditional news sources have steadily declined and the number of people getting news online has surged. The Pew Research Center for the People & the Press’ biannual media study also finds that a growing number of news consumers mix both old and new sources. The report presents a typology that breaks Americans into four groups: Integrators, Net-Newsers, Traditionalists and the Disengaged.
State of the News Media 2008
The Project for Excellence in Journalism’s annual report finds that the current crisis in journalism may be less the loss of audience than the decoupling of news and advertising. On the upside, some news organizations have become places of risk and innovation with growing connection with audiences.
The Internet’s Broader Role in Campaign 2008
The internet is living up to its potential as a major source for news about the presidential races. Nearly a quarter of Americans say they regularly learn something about the campaign from the internet, almost double the percentage at a comparable point in 2004.