5 key findings about digital news audiences
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
The Sochi effect on NBC and the morning news wars
How many Americans will go to sleep with the Olympics and wake up with Today – and will it will be enough to reverse ABC’s morning momentum?
Local TV audiences bounce back
Bucking a long-range trend of declining viewership, the audience for local TV news grew in all three major time slots in 2013.
5 facts about Fox News
Roger Ailes’ 17-year-old Fox News Channel has changed the face of cable news.
News Consumption Varies Across Social Networking Sites
Which social networking sites generate the highest—and lowest—levels of news consumption? How do their audiences differ from each other and where do they overlap?
How Americans Get TV News at Home
Even at a time of fragmenting media use, television remains the dominant way that Americans get news at home, according to a new Pew Research Center analysis of Nielsen data. And while the largest audiences tune into local and network broadcast news, it is national cable news that commands the most attention from its viewers.
More Watch Broadcast News, But Cable TV Viewers More Engaged
While the largest audiences tune into local and network broadcast news, it is the 24/7 national cable news channels that command the most attention from their viewers, who watch an average of 25 minutes a day.
How Al Jazeera America Covered Syria
In its coverage of the ongoing Syrian crisis, the fledgling Al Jazeera America cable news channel has provided U.S. viewers with content much more similar to CNN’s than the BBC’s.