Fact Tank Mar. 17, 2014

5 key findings about digital news audiences

Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.

Media & News Mar. 13, 2014

Direct Visitors More Engaged with News Websites

Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.

Fact Tank Feb. 10, 2014

The Sochi effect on NBC and the morning news wars

How many Americans will go to sleep with the Olympics and wake up with Today – and will it will be enough to reverse ABC’s morning momentum?

Fact Tank Jan. 28, 2014

Local TV audiences bounce back

Bucking a long-range trend of declining viewership, the audience for local TV news grew in all three major time slots in 2013.

Fact Tank Jan. 14, 2014

Five facts about Fox News

Roger Ailes’ 17-year-old Fox News Channel has changed the face of cable news.