5 key findings about digital news audiences
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
The Sochi effect on NBC and the morning news wars
How many Americans will go to sleep with the Olympics and wake up with Today – and will it will be enough to reverse ABC’s morning momentum?
Local TV audiences bounce back
Bucking a long-range trend of declining viewership, the audience for local TV news grew in all three major time slots in 2013.
Five facts about Fox News
Roger Ailes’ 17-year-old Fox News Channel has changed the face of cable news.