Book Reading 2016
A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats
Digital Divide Narrows for Latinos as More Spanish Speakers and Immigrants Go Online
The long-standing divide in internet use between U.S. Hispanics and whites is now at its narrowest point since 2009, as immigrant and Spanish-dominant Latinos make big strides in going online.
The Modern News Consumer
Digital innovation has had a major impact on the public’s news habits. How have these changes shaped Americans’ appetite for and attitudes toward the news?
News Use Across Social Media Platforms 2016
A majority of Americans get news on social media, including 18% who do so often. News plays a varying role across the nine social networking sites studied.
Shared, Collaborative and On Demand: The New Digital Economy
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raiding difficult issues around jobs, regulation and the potential emergence of a new digital divide.
Facebook, Twitter play different roles in connecting mobile readers to news
Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content.
Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
8 conversations shaping technology
For SXSW, we gathered key facts about Americans’ views and uses of technology.
English-speaking Asian Americans stand out for their technology use
Discussions of the “digital divide” often touch on race and ethnicity – and the narrative is usually that whites lead in technology adoption while other racial or ethnic groups struggle to keep up. But that’s not the case for English-speaking Asian Americans.
15% of American Adults Have Used Online Dating Sites or Mobile Dating Apps
The share of 18- to 24-year-olds who report having used online dating has nearly tripled in the past two years, while usage among 55- to 64-year-olds has doubled.