Social Media Update 2016
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
Smartphones help those without broadband get online, but don’t necessarily bridge the digital divide
Many Americans rely on cell phone internet access due to a lack of broadband at home. But are these devices a good substitute?
More than half of smartphone users get news alerts, but few get them often
More than half of U.S. smartphone users say they get push notifications on their phones’ screens, but only about half of those who ever get these alerts click through to the full story.
Book Reading 2016
A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats
Digital Divide Narrows for Latinos as More Spanish Speakers and Immigrants Go Online
The long-standing divide in internet use between U.S. Hispanics and whites is now at its narrowest point since 2009, as immigrant and Spanish-dominant Latinos make big strides in going online.
The Modern News Consumer
Digital innovation has had a major impact on the public’s news habits. How have these changes shaped Americans’ appetite for and attitudes toward the news?
News Use Across Social Media Platforms 2016
A majority of Americans get news on social media, including 18% who do so often. News plays a varying role across the nine social networking sites studied.
Shared, Collaborative and On Demand: The New Digital Economy
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raiding difficult issues around jobs, regulation and the potential emergence of a new digital divide.
Facebook, Twitter play different roles in connecting mobile readers to news
Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content.
Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.