The Rise of the “Connected Viewer”
Television’s solitary screen is being supplemented by multi-screen interactivity. Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
A Look at Internet Use on Mobile Phones
Some 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
Three-Quarters of Smartphone Owners Use Location-Based Services
Nearly three-fourths (74%) of smartphone users use their phones to obtain real-time, location-based information and almost one-in-five use geosocial services such as Foursquare.
Just-In-Time Information Through Mobile Connections
86% of smartphone owners used their phone in the past month to make real-time queries to help them meet friends, solve problems, or settle arguments.
The Future of Money: Smartphone Swiping in the Mobile Age
Tech experts believe that by 2020 many consumers will have embraced smart-device swiping for purchases, but some suspect financial companies will slow down the trend.
The Web is Dead? Experts Say ‘No’
Technology experts generally believe the mobile revolution, the popularity of targeted apps, the monetization of online products and services, and innovations in cloud computing will drive Web evolution.
Teens, Smartphones & Texting
Texting is the dominant daily mode of communication between teens and all those with whom they communicate.
State of the News Media 2012
Mobile devices are adding to people’s consumption of news, strengthening the lure of traditional news brands and providing a boost to long-form journalism, according to the Project for Excellence in Journalism’s ninth annual report on the health of American journalism.
Nearly Half of American Adults Are Smartphone Owners
Smartphone users now outnumber users of more basic mobile phones among adults.
The Rise of In-Store Mobile Commerce
Just over half of adult cell owners used their phone while they were in stores during the 2011 holiday shopping season to call friends for advice on a purchase or to check product reviews and prices being offered elsewhere.
