Gig Work, Online Selling and Home Sharing
24% of Americans report earning money from the digital ‘platform economy’ in the past year. The extra income they make is a luxury for some, but a necessity for others.
Social Media Update 2016
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
The Political Environment on Social Media
Some Americans enjoy the opportunities for political debate and engagement that social media facilitates, but many more express resignation, frustration over the tone and content of social platforms.
Younger adults more likely than their elders to prefer reading news
When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older adults to opt for text – and most of that reading is occurring on the web.
Smartphones help those without broadband get online, but don’t necessarily bridge the digital divide
Many Americans rely on cell phone internet access due to a lack of broadband at home. But are these devices a good substitute?
Digital Readiness Gaps
Americans fall along a spectrum of preparedness when it comes to using tech tools to pursue learning online, and many are not eager or ready to take the plunge
13% of Americans don’t use the internet. Who are they?
Today, 13% of U.S. adults do not use the internet. The latest Pew Research Center analysis shows internet non-adoption is correlated to a number of demographic variables.
Book Reading 2016
A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats
Social Media Conversations About Race
How social media users see, share and discuss race and the rise of hashtags like #BlackLivesMatter
Election 2016: Campaigns as a Direct Source of News
Today’s presidential candidates are increasingly prioritizing social media outreach, while the role of campaign websites is shifting.