The Future of Internet Gamification
Interactive games that reward participants with points, badges and discounts are on the rise. Experts believe they will spread widely to key areas, such as education and health by 2020. Others worry about a darker side.
Teens & Online Video
Nearly four-in-ten teenage (37%) internet users participate in video chats with others andf almost three-in-ten record and upload video to the Internet. Fewer teens (13%) stream live video for others to watch than engage in simple uploading.
The Future of Money: Smartphone Swiping in the Mobile Age
Tech experts believe that by 2020 many consumers will have embraced smart-device swiping for purchases, but some suspect financial companies will slow down the trend.
While the number of Americans who go online has increased substantially over the years, about one-in-five adults still do not use the internet. About half of non-users don’t go online because they don’t think the internet is relevant to them.
72% of Americans Follow Local News Closely
Most adults follow local news closely, and local newspapers are by far the source they rely on for much of the local information they need.
The Rise of E-Reading
One-fifth of American adults have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
The Web is Dead? Experts Say ’No’
Technology experts generally believe the mobile revolution, the popularity of targeted apps, the monetization of online products and services, and innovations in cloud computing will drive Web evolution.
Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.
Millennials Will Benefit And Suffer Due to Hyperconnected Lives
While experts see many young people becoming nimble analysts and decision-makers because of their embrace of the networked world, they also warn that some constantly-connected teens and young adults will lack a deep engagement with people and knowledge by being hyperconnected.
The Rise of In-Store Mobile Commerce
Just over half of adult cell owners used their phone while they were in stores during the 2011 holiday shopping season to call friends for advice on a purchase or to check product reviews and prices being offered elsewhere.