While the number of Americans who go online has increased substantially over the years, about one-in-five adults still do not use the internet. About half of non-users don’t go online because they don’t think the internet is relevant to them.
72% of Americans Follow Local News Closely
Most adults follow local news closely, and local newspapers are by far the source they rely on for much of the local information they need.
The Rise of E-Reading
One-fifth of American adults have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
The Web is Dead? Experts Say ’No’
Technology experts generally believe the mobile revolution, the popularity of targeted apps, the monetization of online products and services, and innovations in cloud computing will drive Web evolution.
Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.
Millennials Will Benefit And Suffer Due to Hyperconnected Lives
While experts see many young people becoming nimble analysts and decision-makers because of their embrace of the networked world, they also warn that some constantly-connected teens and young adults will lack a deep engagement with people and knowledge by being hyperconnected.
The Rise of In-Store Mobile Commerce
Just over half of adult cell owners used their phone while they were in stores during the 2011 holiday shopping season to call friends for advice on a purchase or to check product reviews and prices being offered elsewhere.
Real Time Charitable Giving
A survey of individuals who sent a contribution to Haiti earthquake relief using the text messaging feature on their mobile phones explores who these mobile givers are, what other types of mobile contributions they have undertaken, and how they perceive mobile giving in comparison to other types of charitable contributions.
The Civic and Community Engagement of Religiously Active Americans
Religiously active Americans are more tied to many civic and other organizations than non-religious Americans. Many report that their use of technology helps them in their group activities.
Where People Get Information About Restaurants and Other Local Businesses
People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.