The Rise of In-Store Mobile Commerce
Just over half of adult cell owners used their phone while they were in stores during the 2011 holiday shopping season to call friends for advice on a purchase or to check product reviews and prices being offered elsewhere.
Real Time Charitable Giving
A survey of individuals who sent a contribution to Haiti earthquake relief using the text messaging feature on their mobile phones explores who these mobile givers are, what other types of mobile contributions they have undertaken, and how they perceive mobile giving in comparison to other types of charitable contributions.
The Civic and Community Engagement of Religiously Active Americans
Religiously active Americans are more tied to many civic and other organizations than non-religious Americans. Many report that their use of technology helps them in their group activities.
Where People Get Information About Restaurants and Other Local Businesses
People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.
Why Americans Use Social Media
The top reason cited by adults for using social media is to maintain connections with family and friends. Social media users also say these platforms help connect them to old friends with whom they’ve lost touch.
Infographic: The Tablet Revolution
Key findings from a survey report on tablet news consumption by the Project for Excellence in collaboration with the Economist Group.
The Tablet Revolution and What it Means for the Future of News
Just 18 months after the introduction of the iPad, a new Pew Research Center study details the way in which the tablet is creating a revolution in how people get their news. About one-in-ten Americans now own a tablet, and more than half use it every day to read long articles as well as headlines.
What new uses of the Internet might emerge in the 2012 campaign?
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
The Digital Revolution and Higher Education
As online college courses are becoming more prevalent, the public is skeptical about their educational value. Only 29% of Americans say online classes are equal in value to classes taken in person. College presidents have a more positive view of online learning and they foresee dramatic growth in this area.
Search and Email Still the Most Popular Online Activities
As they have done for nearly a decade, email and search form the core of online communication and online information gathering, respectively, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the internet and web.