Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
Americans increasingly view the internet, cellphones as essential
Americans are growing more attached to modern digital technologies, such as cellphones and the internet, and less attached to traditional hardware, such as landline phones and televisions.
The Web at 25
The World Wide Web, which turns 25 years old this March, is embedded in the lives of Americans: 87% now use the internet, up from just 14% in 1995. This explosive adoption has changed the way Americans get their news, perform their jobs, engage with their government and communicate with friends and family.
Q/A: How Pew Research mapped the conversations on Twitter
A conversation with Lee Rainie, director of the Pew Research Internet Project, about the project’s new report on mapping Twitter conversations.
Chart of the Week: A long history of cable consolidation
The proposed Comcast-Time Warner Cable merger comes after decades of cable-industry consolidation.
How American Couples Use Technology
The internet, cell phones and social media have become key actors in the lives of many American couples. Technology is a source of support and communication as well as tension, and couples say it has both good and bad impacts on their relationships.
Coke, “America the Beautiful,” and the language of diversity
Coca-Cola’s “It’s Beautiful” ad, that aired during Sunday night’s Super Bowl, sought to portray ethnic diversity in the U.S. by featuring “America the Beautiful” sung in several languages. But not everyone was happy with Coke’s celebration of diversity in the country.
Overall book readership stable, but e-books becoming more popular
The typical U.S. adult read five books in the past 12 months.
E-Reading Rises as Device Ownership Jumps
The proportion of Americans who read e-books is growing, but few have completely replaced print books for electronic versions.