Most Search Engine Users Disapprove of Use of Personal Data for Targeted Advertising
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads.
Millennials Will Benefit And Suffer Due to Hyperconnected Lives
While experts see many young people becoming nimble analysts and decision-makers because of their embrace of the networked world, they also warn that some constantly-connected teens and young adults will lack a deep engagement with people and knowledge by being hyperconnected.
The Rise of In-Store Mobile Commerce
Just over half of adult cell owners used their phone while they were in stores during the 2011 holiday shopping season to call friends for advice on a purchase or to check product reviews and prices being offered elsewhere.
Real Time Charitable Giving
A survey of individuals who sent a contribution to Haiti earthquake relief using the text messaging feature on their mobile phones explores who these mobile givers are, what other types of mobile contributions they have undertaken, and how they perceive mobile giving in comparison to other types of charitable contributions.
The Civic and Community Engagement of Religiously Active Americans
Religiously active Americans are more tied to many civic and other organizations than non-religious Americans. Many report that their use of technology helps them in their group activities.
Where People Get Information About Restaurants and Other Local Businesses
People looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source.
Why Americans Use Social Media
The top reason cited by adults for using social media is to maintain connections with family and friends. Social media users also say these platforms help connect them to old friends with whom they’ve lost touch.
Infographic: The Tablet Revolution
Key findings from a survey report on tablet news consumption by the Project for Excellence in collaboration with the Economist Group.
The Tablet Revolution and What it Means for the Future of News
Just 18 months after the introduction of the iPad, a new Pew Research Center study details the way in which the tablet is creating a revolution in how people get their news. About one-in-ten Americans now own a tablet, and more than half use it every day to read long articles as well as headlines.
What new uses of the Internet might emerge in the 2012 campaign?
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.