Newspapers Face a Challenging Calculus
The growth in readership online has not offset the decline in print for newspapers.
Generations Online in 2009
Contrary to the image of Generation Y as the “Net Generation,” internet users in their twenties do not dominate every aspect of online life. Gen X is the most likely to shop, bank and look for health information online. And larger percentages of older generations are doing many more activities online.
Social Networks Grow: Friending Mom and Dad
The share of adult internet users who have a profile on a social networking site has more than quadrupled in the past four years.
Video Games: Adults are Players Too
Video games aren’t just child’s play; more than half of adults and about a quarter of seniors are digital gamers too.
Young Voters in the 2008 Election
This year, 66% of those under age 30 voted for Barack Obama making the disparity between young voters and other age groups larger than in any presidential election since exit polling began in 1972.
Democrats Post Gains in Affiliation Across Age Cohorts
The proportion of voters identifying with the Democratic Party has grown significantly since the 2004 election, and the shift has been particularly dramatic among younger voters.
Home Broadband Adoption 2008
Even as many broadband users opt for premium services, access stalls among low-income Americans
Baby Boomers: The Gloomiest Generation
Today, in their early 40s to early 60s, boomers are more prosperous than any other age group. Their tastes still rule the world. Yet this privileged and pampered generation is the most downbeat in America.
The Widening Gap
While Barack Obama’s appeal to the young coincides with their increasing Democratic alignment, older voters do not show the greater allegiance to the GOP that might explain their relative reluctance to support him.
Gen Dems: The Party’s Advantage Among Young Voters Widens
Trends in the opinions of America’s youngest voters are often a barometer of shifting political winds. And that appears to be the case in 2008. Use the interactive tool to track generational differences in party affiliation over time.