Why measuring the demographics of voters on Election Day is difficult
The two primary sources that provide insight into voter demographics use different methodologies, are released at different times, and often produce slightly different results.
No matter how tight the race, midterm voter turnout likely to remain lackluster
If history is any guide, well under half of eligible voters will come out to vote in Tuesday’s midterms.
6 facts about the electorate on midterm day
Six facts about the 2014 electorate culled from Pew Research surveys and analyses during this midterm year.
For most voters, congressional elections offer little drama
Most eligible voters — typically 8-in-ten or more — live in House districts with little or no real competition between candidates and parties.
Cell Phones, Social Media and Campaign 2014
28% of registered voters use their cell phone to follow political news, and 16% follow political figures on social media.
Heading into midterms, Americans still as bummed out as they were in 2012, 2010
Despite somewhat better feelings about the economy, Americans’ collective mood is much the same as it was ahead of the last two general elections.
Democratic Advantage Among Latinos Falls
Democrats maintain a wide, but diminished, advantage among Hispanic registered voters, 54% of whom say a candidate’s position on immigration is not a deal-breaker in determining their vote.
Registered voters, likely voters, turnout rates: What does it all mean to 2014 election forecasts?
How many Americans are likely to vote, and which voters in the survey are the likely voters? Important as these questions are, there is almost no consensus among the pollsters as to how to identify each of these groups.
Fewer Voters Report Getting Robo-Calls, Campaign Ads Still Pervasive
Voters are reporting roughly similar levels of contact from political campaigns and groups as four years ago, but the share of voters who say they have received a phone call about the election has fallen 12 points since mid-October 2010, from 59% to 47%.
GOP Leads on Key Issues; Dems Have More Positive Image
The GOP has the advantage over Democrats on the economy, terrorism and the budget deficit. But Democrats are widely seen as more empathetic and willing to work with those across the aisle.