Cell Phones, Social Media and Campaign 2014
28% of registered voters use their cell phone to follow political news, and 16% follow political figures on social media.
Heading into midterms, Americans still as bummed out as they were in 2012, 2010
Despite somewhat better feelings about the economy, Americans’ collective mood is much the same as it was ahead of the last two general elections.
Democratic Advantage Among Latinos Falls
Democrats maintain a wide, but diminished, advantage among Hispanic registered voters, 54% of whom say a candidate’s position on immigration is not a deal-breaker in determining their vote.
Registered voters, likely voters, turnout rates: What does it all mean to 2014 election forecasts?
How many Americans are likely to vote, and which voters in the survey are the likely voters? Important as these questions are, there is almost no consensus among the pollsters as to how to identify each of these groups.
Fewer Voters Report Getting Robo-Calls, Campaign Ads Still Pervasive
Voters are reporting roughly similar levels of contact from political campaigns and groups as four years ago, but the share of voters who say they have received a phone call about the election has fallen 12 points since mid-October 2010, from 59% to 47%.
GOP Leads on Key Issues; Dems Have More Positive Image
The GOP has the advantage over Democrats on the economy, terrorism and the budget deficit. But Democrats are widely seen as more empathetic and willing to work with those across the aisle.
Who will turn out to vote in November? A look at likely voters through the lens of the Political Typology
An analysis of our eight Political Typology groups finds that those most likely to vote in the midterms are the three who are most ideological, highly politically engaged and overwhelmingly partisan.
Political Polarization in Action: Insights into the 2014 Election from the American Trends Panel
While consistent conservatives and liberals are much more likely to vote than those with mixed views, the advantage at the moment goes to the right: Consistent conservatives are 15 percentage points more likely to vote this fall than consistent liberals.
Mapping the Latino Electorate by Congressional District
A record 25.2 million Latinos will be eligible to vote in the 2014 midterm elections. See how the share of Latino voters varies by congressional district in our interactive map.
Mapping the Latino Electorate by State
A record 25.2 million Latinos will be eligible to vote in the 2014 midterm elections. See how the share of Latino voters varies by state in our interactive map.