The culmination of the 2010 midterm elections proved to be the biggest weekly story in two years, filling 57% of the newshole.
Parsing Election Day Media
In today’s news landscape, both mainstream and new media sources shape the narrative. A new PEJ study finds that no single unified message reverberated throughout the media universe in the wake of the November 2 voting and what one learned depended largely on where one got the news.
A Clear Rejection of the Status Quo, No Consensus about Future Policies
An older and much more conservative electorate than in 2006 and 2008 propelled the Republican Party to a broad victory in the 2010 midterm elections. But the vote was more repudiation than endorsement. Views of the Republican Party are no more positive than those of the Democratic Party.
The Latino Vote in the 2010 Elections
For the first time ever, three Latino candidates — all of them Republicans — won top statewide offices. Despite these GOP wins, Latino voters supported Democrats by nearly a two-to-one margin.
Religion in the 2010 Elections
Following voting trends, white Protestants voted overwhelmingly Republican and religiously unaffiliated voters overwhelmingly supported Democrats. But Catholic voters swung to the GOP, and Republicans made gains in all three groups.
No Late Surge in Campaign Interest
The public’s interest in election news did not increase in the final days of the campaign, despite heavy news coverage. While most heard at least a little about the California proposition to legalize marijuana, a majority heard nothing about the Stewart-Colbert rally.
GOP Likely to Capture Control of House
Republicans continue to hold a solid lead in preferences for Tuesday’s midterm elections among likely voters — enough so as to suggest they will win control of the House. The GOP owes its lead to strong backing from independents and record-levels of engagement among its partisans.
Media Ride Electoral Wave
The midterms accounted for 38% of the total newshole, up substantially from 28% the previous week, and registering as the No. 1 story in all five media sectors.
Midterm Snapshot: Enthusiasm For Obama Reelection Bid Greater Than For Reagan In 1982
Two years ahead of the next presidential election, the public is divided (47% yes, 42% no ) over whether Barack Obama should run for a second term. However, this is better than the outlook for Ronald Reagan in August 1982
Democrats Stirring but Fail to Match GOP Support, Engagement
As the 2010 midterm elections near, Republican engagement and enthusiasm continue at record levels, outpacing even improved Democratic showings on these indicators. The growing popularity of early voting — about a quarter of voters nationally say they plan to vote before Election Day — gives Democrats less time to make up ground and there is no indication that their voter mobilization efforts are outmatching Republican efforts.