Presidential Campaign Public’s Top Story
Americans continued to follow news about the presidential campaign more closely than any other news last week, though they also closely followed news about the price of gasoline.
Presidential Campaign Tops Public’s News Interest
Americans focused most closely last week on news about the presidential election, as the race increasingly shifted from the Republican primary contest to the head-to-head fight between Barack Obama and Mitt Romney.
How the Media Covered the 2012 Primary Campaign
Mitt Romney needed 15 weeks once the primary contests began to gain a secure hold over his party’s nomination for president. But he emerged as the conclusive winner in the media narrative about the race six weeks earlier following a narrow win in his native state, Michigan.
With Voters Focused on Economy, Obama Lead Narrows
As voters continue to focus on the economy and jobs as top issues, Barack Obama’s lead over Mitt Romney has narrowed from a 12-point advantage last month to a slim 49% to 45% advantage. Neither candidate has a clear advantage on on the economy or jobs issues, which more than eight-in-ten voters cited as “very important” to their choice.
Obama vs. Romney: Which One Can Defy Political History to Win?
Barack Obama and Mitt Romney both carry so much political baggage that one or the other will have to defy modern political history to win in November.
74% of Republicans Say Romney ‘Definitely’ the Nominee
Following primary victories in Wisconsin, Maryland and the District of Columbia last Tuesday, Mitt Romney is clearly seen as the inevitable GOP nominee, and Republicans now see continued primaries as bad for the party.
Romney Split White Evangelical Voters with Santorum in Tuesday Primaries
In winning the Wisconsin and Maryland GOP presidential primaries on Tuesday, Mitt Romney ran neck-and-neck with Rick Santorum among white born-again/evangelical voters, while Romney was the clear favorite of non-evangelical voters.
The Gender Gap: Three Decades Old, as Wide as Ever
Barack Obama’s advantages among women voters over his GOP rivals are striking, with women favoring Obama over Mitt Romney by 20 points and over Rick Santorum by 26 points. When it comes to the political parties, 51% of women identify with the Democrats compared to 42% of men.
Religion and the 2012 Louisiana Republican Primary
In winning the Louisiana GOP presidential primary, Rick Santorum won the majority of votes cast by white evangelical/born-again Christians, people who attend worship services weekly and voters who say it is at least somewhat important to have a candidate who shares their religious beliefs. He also won a clear victory among Catholic voters for the first time this primary season.
Two Primaries and a Gaffe Shape Campaign Coverage
Another Southern primary win helped lift Rick Santorum to his best week of coverage since mid-February while the high-profile “Etch a Sketch” gaffe by an aide had an impact on Mitt Romney’s narrative.