The Internet’s Role in Campaign 2008
Three-quarters (74%) of internet users went online during the 2008 election to take part in, or get news and information about the 2008 campaign. This represents 55% of the entire U.S. adult population.
High Marks for Campaign, High Bar for Obama
A week after the election, voters are feeling good about themselves, the presidential campaign and Barack Obama. Looking ahead, they have high expectations for the Obama administration, with two-thirds predicting that he will have a successful first term.
Media Moment: History, Trends and Transition Dominate News Coverage
When the campaign was finally over, the media almost immediately viewed Barack Obama’s victory as a transformational event, and a subject that had been in some ways taboo moved front and center – race.
Election Weekend News Interest Hits 20-Year High
Fully 60% of voters followed campaign news very closely this weekend, the highest level of interest on the eve of an election since the Pew Research Center began tracking campaign news interest in 1988. Throughout the campaign, Americans said they were hearing more about Obama than about McCain, although analysis shows news coverage became closely balanced between the two candidates.
Strategy Session: Media Focused on Polls and Maps in Final Week
If ever there is a time when campaigns are horse races, it is in the final days, and coverage was indeed largely about the contest itself.
Internet Now Major Source of Campaign News
Television remains the dominant source, but the percent of people who say they get most of their campaign news from the internet has tripled since 2004.
The Color Of News: How Different Media Have Covered the General Election
When it comes to coverage of the campaign for president 2008, where one goes for news makes a difference, according to a new study.
Swing States Sway Campaign Media
In the final days of the race for president, seemingly nothing but the algebra of the electoral map appears to have staying power.
Canvassing Campaign Media: An Analysis of Time, Tone and Topics
Coverage of the presidential race has not so much cast Obama in a favorable light as it has portrayed McCain in a substantially negative one, according to a new study of the media.
Polls and Plumbers Drive Narrative
Campaign coverage increasingly focused on tactics — including McCain’s invocation of an Ohio plumber to represent the working man – as well as fights in battleground states and the parade of polls.