Internet & TechApril 15, 2009

The Internet’s Role in Campaign 2008

Three-quarters (74%) of internet users went online during the 2008 election to take part in, or get news and information about the 2008 campaign. This represents 55% of the entire U.S. adult population.

U.S. PoliticsNovember 13, 2008

High Marks for Campaign, High Bar for Obama

A week after the election, voters are feeling good about themselves, the presidential campaign and Barack Obama. Looking ahead, they have high expectations for the Obama administration, with two-thirds predicting that he will have a successful first term.

Media & NewsNovember 11, 2008

Media Moment: History, Trends and Transition Dominate News Coverage

When the campaign was finally over, the media almost immediately viewed Barack Obama’s victory as a transformational event, and a subject that had been in some ways taboo moved front and center – race.

U.S. PoliticsNovember 6, 2008

Election Weekend News Interest Hits 20-Year High

Fully 60% of voters followed campaign news very closely this weekend, the highest level of interest on the eve of an election since the Pew Research Center began tracking campaign news interest in 1988. Throughout the campaign, Americans said they were hearing more about Obama than about McCain, although analysis shows news coverage became closely balanced between the two candidates.

Media & NewsNovember 4, 2008

Strategy Session: Media Focused on Polls and Maps in Final Week

If ever there is a time when campaigns are horse races, it is in the final days, and coverage was indeed largely about the contest itself.

U.S. PoliticsOctober 31, 2008

Internet Now Major Source of Campaign News

Television remains the dominant source, but the percent of people who say they get most of their campaign news from the internet has tripled since 2004.

Media & NewsOctober 29, 2008

The Color Of News: How Different Media Have Covered the General Election

When it comes to coverage of the campaign for president 2008, where one goes for news makes a difference, according to a new study.

Media & NewsOctober 28, 2008

Swing States Sway Campaign Media

In the final days of the race for president, seemingly nothing but the algebra of the electoral map appears to have staying power.

Media & NewsOctober 22, 2008

Canvassing Campaign Media: An Analysis of Time, Tone and Topics

Coverage of the presidential race has not so much cast Obama in a favorable light as it has portrayed McCain in a substantially negative one, according to a new study of the media.

Media & NewsOctober 21, 2008

Polls and Plumbers Drive Narrative

Campaign coverage increasingly focused on tactics — including McCain’s invocation of an Ohio plumber to represent the working man – as well as fights in battleground states and the parade of polls.