5 key findings about digital news audiences
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
More than half of Millennials have shared a ‘selfie’
A new Pew Research Center survey finds that 55% of those ages 25 to 32 have posted a “selfie” on a social media site; no other generation is nearly as inclined to do this.
Like rest of the news industry, campus papers reach for new strategies
Many of the nation’s estimated 1,600 college newspapers are now experimenting with editorial and business innovations in the face of some of the same economic hardships that have hit the rest of the newspaper industry.
News Consumption Varies Across Social Networking Sites
Which social networking sites generate the highest—and lowest—levels of news consumption? How do their audiences differ from each other and where do they overlap?
8% of U.S. Adults Get News Through Twitter
Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more highly educated. 85% of Twitter news consumers get news at least sometimes on mobile.
News Finds Americans on Facebook
Roughly one in three U.S. adults get news on Facebook, though more than three-quarters of them see that news when they are on the site for other reasons.
Infographic: The Facebook News Experience
On Facebook, the largest social media platform, news is a common but incidental experience, according to an initiative of Pew Research Center in collaboration with the John S. and James L. Knight Foundation.
Smartphone wars: More options for fast-growing market
Microsoft has announced plans to buy the Nokia Phones Division, unifying its hardware and software production. Meanwhile, Apple is set to release its latest batch of iPhones next week, but this time in color. Add in Android’s ongoing challenge to Apple and Blackberry’s recent bid for more smartphone relevance, and the market is brimming with options. All of […]