Digital Advertising and News
Although revenue from digital advertising in the U.S. is expected to grow significantly in the next few years, major news organizations still face challenges in trying to harness that trend and ensure their financial futures as audiences continue to migrate online.
Cable Leads the Pack as Campaign News Source
Cable news is now the top regular source for campaign news. The long-term decline in the number of Americans getting campaign news from local and network TV news, and local newspapers, steepened this year. Social networking sites like Facebook and Twitter are used for campaign news by a relatively limited audience.
How Mainstream Media Outlets Use Twitter
A new study of the practices of 13 major news organizations by the Pew Research Center’s Project for Excellence in Journalism and George Washington University’s School of Media and Public Affairs reveals that these news organizations use Twitter in limited ways-primarily as an added means to disseminate their own material.
Infographic: The Tablet Revolution
Key findings from a survey report on tablet news consumption by the Project for Excellence in collaboration with the Economist Group.
The Tablet Revolution and What it Means for the Future of News
Just 18 months after the introduction of the iPad, a new Pew Research Center study details the way in which the tablet is creating a revolution in how people get their news. About one-in-ten Americans now own a tablet, and more than half use it every day to read long articles as well as headlines.
What new uses of the Internet might emerge in the 2012 campaign?
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
Assessing a New Landscape in Journalism
Institutions and funders have been moving to fill the gap being left by shrinking newsrooms by backing non-profit news sites. Roughly half of these sites produce news that is clearly ideological in nature.
Navigating News Online
There is not one group of news consumers online but several, each of which behaves differently. These differences call for news organizations to develop separate strategies to serve and make money from each audience.
The Internet and Campaign 2010
More than half of U.S. adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to find truthful sources.
State of the News Media 2011
By several measures, the state of the American news media improved in 2010. After two dreadful years, most sectors of the industry saw revenue begin to recover. The biggest issue ahead, however, may not be lack of audience or even lack of new revenue experiments. It may be that in the digital realm the news industry is no longer in control of its own future.