As digital ad sales grow, news outlets get a smaller share
While the digital ad pie is growing, the numbers show that news organizations are competing for an increasingly smaller share of those dollars.
Small digital news sites: young, lean and local
A new Pew Research Center State of the News Media analysis finds that the growing digital news world is largely comprised of hundreds of smaller sites, often local in scope, that are working to fill gaps left by legacy reporting cuts.
8 Key Takeaways about Social Media and News
As news organizations work to understand how consumers interact with digital news, the Pew Research Center’s Journalism Project, in collaboration with the John S. and James L. Knight Foundation, delved into how news is functioning in the social media space.
5 key findings about digital news audiences
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.
More than half of Millennials have shared a ‘selfie’
A new Pew Research Center survey finds that 55% of those ages 25 to 32 have posted a “selfie” on a social media site; no other generation is nearly as inclined to do this.
Like rest of the news industry, campus papers reach for new strategies
Many of the nation’s estimated 1,600 college newspapers are now experimenting with editorial and business innovations in the face of some of the same economic hardships that have hit the rest of the newspaper industry.
News Consumption Varies Across Social Networking Sites
Which social networking sites generate the highest—and lowest—levels of news consumption? How do their audiences differ from each other and where do they overlap?
8% of U.S. Adults Get News Through Twitter
Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more highly educated. 85% of Twitter news consumers get news at least sometimes on mobile.
News Finds Americans on Facebook
Roughly one in three U.S. adults get news on Facebook, though more than three-quarters of them see that news when they are on the site for other reasons.