U.S. Politics May. 29, 2008

In Tight General Election, McCain’s Negatives Mostly Political, Obama’s More Personal

While Obama has opened up a wide lead in the Democratic primary, he now runs about even against McCain. The tightening general election shows some sullying of Obama’s personal image over the past three months, which is in some measure a negative reaction from frustrated Clinton supporters. McCain’s image has also become more negative since February, however, unlike Obama, those who disapprove cite his political beliefs.

U.S. Politics May. 14, 2008

In the Public Eye: Who’s Up (Al Gore) And Who’s Down (Oprah Winfrey)

Since endorsing Obama, the talk show host’s popularity has fallen among Republicans while the former vice president now rivals Obama and tops Clinton in favorability.

U.S. Politics May. 9, 2008

The Widening Gap

While Barack Obama’s appeal to the young coincides with their increasing Democratic alignment, older voters do not show the greater allegiance to the GOP that might explain their relative reluctance to support him.

Pew Research Center May. 8, 2008

The Race Factor Redux

While the outcome of the North Carolina primary fit into a racial pattern observed in earlier primaries this year, Clinton’s showing in Indiana was less strong than would have been expected.

U.S. Politics May. 1, 2008

Obama’s Lead Over Clinton Disappears; Unfavorables Rise for Both Candidates

Barack Obama’s slipping support for the Democratic nomination reflects a modest decline in his personal image rather than improved impressions of Hillary Clinton. Both retain advantage over McCain as economy tops public’s concerns.

Religion Apr. 25, 2008

Obama’s Catholic Voter Problem?

Hillary Clinton won the Catholic vote in Pennsylvania’s Democratic primary by more than a two-to-one margin, repeating a pattern among religious voters similar to those seen in other states. Does this have implications for the May 6 contests in Indiana and North Carolina?

U.S. Politics Apr. 17, 2008

No Clear Advantage

Electability is an issue, and one that both Obama and Clinton are likely to use to woo the superdelegates. But our polling suggests that neither candidate has a demonstrable advantage to tout.

Religion Apr. 11, 2008

Religious Voters in Pennsylvania

Connections that Clinton, Obama and McCain make — or fail to make — with the state’s religious voters could have major consequences on April 22 and November 4.

U.S. Politics Apr. 7, 2008

That’s What I Like About Me

Obama’s high favorable ratings are more influenced by how he makes voters feel than by specific characteristics they attributed to him. Clinton’s image, in contrast, is driven by opinions about her own qualities.

U.S. Politics Mar. 27, 2008

Obama Weathers the Wright Storm, Clinton Faces Credibility Problem

Obama’s personal image remains more favorable than Clinton’s – and he retains a 10-point advantage over her in the race for the nomination. But certain beliefs and attitudes among older, white, working-class Democrats are associated with his lower levels of support among this group.