Election 2016: Campaigns as a Direct Source of News
Today’s presidential candidates are increasingly prioritizing social media outreach, while the role of campaign websites is shifting.
More Americans are using social media to connect with politicians
Overall, 16% of registered voters follow candidates for office, political parties, or elected officials on a social networking site.
Running for president, and announcing it with a tweet
Hillary Clinton and Ted Cruz are among just seven major-party presidential candidates who have used online venues to announce entering the race since 2004.
Cell Phones, Social Media and Campaign 2014
28% of registered voters use their cell phone to follow political news, and 16% follow political figures on social media.
Infographic: The Rise of Digital Politics: Social Media, Mobile Devices and the Campaign
The growth of social media and rapid adoption of internet-enable mobile devices have changed the way Americans engage in the political process. An infographic provides a summary of the latest data from national surveys taken during the 2012 campaign.
News Coverage for Both Candidates More Negative
Both Barack Obama and Mitt Romney have received more negative news coverage than positive in the general election, but coverage shifted markedly when the debates began. Obama fared much better in September, while Romney had the edge in October, according to a new study by the Project for Excellence in Journalism.
Over Half of Registered Voters Have Watched Political Videos Online
Some 66% of registered voters who use the internet—55% of all registered voters—have gone online this election season to watch videos related to the election campaign or political issues.
In Deadlocked Race, Neither Side Has Ground Advantage
Just as the presidential race is deadlocked, the candidates are running about even when it comes to the ground game. Voters report being contacted at about the same rates by each campaign. And neither candidate has a clear advantage among early voters.
Fully 10% of Campaign Donors Say They Contributed Via Mobile
Democrats are more likely to contribute online or from their cell phone, while Republicans are more likely to contribute in person, by phone call, or via regular mail.
The Master Character Narratives in Campaign 2012
The portrayal in the news media of the character and records of the two presidential contenders has been as negative as any campaign in recent times, and neither has enjoyed any advantage over the other. More of what the public hears about candidates also now comes from the campaigns themselves and less from journalists acting as independent reporters or interpreters of who the candidates are.