Campaign 2012 and the Media
After winning the first two nominating contests, Mitt Romney is getting more negative news coverage heading into Saturday’s South Carolina primary than he has at any time so far in the GOP race, according to the first edition of an ongoing analysis of election news by the Pew Research Center’s Project for Excellence in Journalism.
Campaign 2012: Too Negative, Too Long, Dull
Half of Americans say the presidential campaign has been too negative and 55% of the public describe the 2012 contest so far as dull. Nearly six-in-ten (57%) describe the campaign as dull.
Few GOP Voters Would be Swayed by Endorsements
Political endorsements by prominent Republicans would provide little help for GOP candidates in the primaries and might be more of a liability than a benefit in a general election campaign.
Data: The Media Campaign
Explore the tone and volume of news coverage and Twitter conversations about each presidential candidate in the Campaign 2012 in the Media interactive.
Many Voters Unaware of Basic Facts about GOP Candidates
Many voters do not know basic facts about the Republican candidates running for president or the early primary calendar, such as where Mitt Romney served as governor.
Religion and the 2012 New Hampshire Republican Primary
Mitt Romney — who won the overall New Hampshire vote by a double-digit margin — was the winner among born-again evangelical Christians as well as among non-evangelical voters.
GOP Voters Still Unenthused About Presidential Field
Republican voters continue to express mixed views of the party’s presidential field. Roughly half (51%) of Republican and Republican-leaning registered voters say the candidates are excellent or good, while 44% say they are only fair or poor. Mitt Romney holds a sizable lead in the race for the GOP nomination.
Religion and the 2012 Iowa Republican Caucuses
Polling conducted as voters entered the 2012 Iowa caucuses shows a clear split between born-again evangelical Christians, who favored Rick Santorum, and other voters, who favored Mitt Romney.
Six Telling Findings from the Iowa Caucuses
Here are several findings from polling of voters on the day of the Iowa caucuses that may — or may not — prove to be important as the GOP race moves on to New Hampshire and beyond.
News Coverage Index: The Santorum Surge Story Comes True
In the days before Iowans finally caucused, the news media were most focused on the shifting horse race that foreshadowed Rick Santorum’s strong late showing, according to an analysis of the leading themes in the Iowa press narrative by the Pew Research Center’s Project for Excellence in Journalism.