Mobile Politics 2010
More than a quarter of American adults used their cell phones to learn about or participate in the 2010 midterm election campaign.
Obama “Shellacking” Captures Coverage
The media narrative last week portrayed a weakened president buffeted by events from all sides as the economy reclaimed the No. 1 spot..
Mixed Reactions to Republican Midterm Win, Policies
Compared with four years ago, there is less excitement and optimism about the victorious party and its plans following the GOP’s overwhelmingly successful Election Day. Also, while the public expresses more conservative views about the role of government than it did just two years ago, on major policy decisions that will arise in coming months, opinion is closely divided.
The culmination of the 2010 midterm elections proved to be the biggest weekly story in two years, filling 57% of the newshole.
Parsing Election Day Media
In today’s news landscape, both mainstream and new media sources shape the narrative. A new PEJ study finds that no single unified message reverberated throughout the media universe in the wake of the November 2 voting and what one learned depended largely on where one got the news.
Religion in the 2010 Elections
Following voting trends, white Protestants voted overwhelmingly Republican and religiously unaffiliated voters overwhelmingly supported Democrats. But Catholic voters swung to the GOP, and Republicans made gains in all three groups.
No Late Surge in Campaign Interest
The public’s interest in election news did not increase in the final days of the campaign, despite heavy news coverage. While most heard at least a little about the California proposition to legalize marijuana, a majority heard nothing about the Stewart-Colbert rally.
A Clear Rejection of the Status Quo, No Consensus about Future Policies
An older and much more conservative electorate than in 2006 and 2008 propelled the Republican Party to a broad victory in the 2010 midterm elections. But the vote was more repudiation than endorsement. Views of the Republican Party are no more positive than those of the Democratic Party.
The Latino Vote in the 2010 Elections
For the first time ever, three Latino candidates — all of them Republicans — won top statewide offices. Despite these GOP wins, Latino voters supported Democrats by nearly a two-to-one margin.
GOP Likely to Capture Control of House
Republicans continue to hold a solid lead in preferences for Tuesday’s midterm elections among likely voters — enough so as to suggest they will win control of the House. The GOP owes its lead to strong backing from independents and record-levels of engagement among its partisans.