Cell Phones and the 2008 Vote: An Update
The latest Pew Research Center national survey, including a sample of 503 adults on a cell phone, finds that the overall estimate of voter presidential preference is modestly affected by whether or not the cell phone respondents are included.
Should Women Worry Obama?
Obama is doing better among young and independent women than either of the last two Democratic nominees, but many older Democratic women remain undecided.
Likely Rise In Voter Turnout Bodes Well For Democrats
Even with a partisan enthusiasm gap, voter interest is already as high as in November of recent elections, two trends that may significantly alter the composition of the eventual electorate in the Democrats’ favor. The proportion of swing voters is also up compared with four years ago. Nearly half of independents (47%) are undecided or may change their minds, up from 28% in June 2004.
The Faith Factor in the Media’s Primary Campaign Coverage
Despite attention to Obama’s former pastor, questions about McCain’s relationship with the conservative religious base, interest in Romney’s Mormon faith and Baptist preacher Huckabee’s strong showing, only 2% of campaign stories directly focused on religion; still that was more than the attention devoted to race and gender combined.
McCain’s Interest Gap
While Obama and McCain received similar levels of media coverage, Obama remained by far the most visible candidate. Only 11% of Americans cited McCain as the candidate they had heard the most about, while more than seven-in-ten (71%) named Obama.
Coverage Turns To Issues
In a relatively light week of campaign coverage, attention focused on policy differences. Still, a fair amount of attention was also paid to some controversies and gaffes.
Politics Goes Viral Online
Already in this campaign season, more Americans — 46% — have gone online to get political news and campaign information than in all of 2004.
Most Americans See a Black Nominee as Important for Country
A solid majority say the nomination of an African American for president is important to the country, but racial and partisan divisions exist on the significance of Obama’s historical achievement.
Many Say Coverage is Biased in Favor of Obama
More of the public heard about controversies related to Obama than other campaign events. Even so, far more Americans believe press coverage has favored him than think it has favored Clinton.
Obama Backers Cool to Clinton as Running Mate
While a majority of Democratic and Democratic-leaning voters (53%) favor a so-called “Dream Ticket,” fully 54% of Obama supporters do not want Clinton chosen as his running mate.




