Inside Obama’s Sweeping Victory
Barack Obama captured the White House on the strength of a substantial electoral shift toward the Democratic Party and by winning a number of key groups in the middle of the electorate. In particular, the overwhelming backing of younger voters was a critical factor in Obama’s victory, according to an analysis of National Election Pool exit poll data.
Strategy Session: Media Focused on Polls and Maps in Final Week
If ever there is a time when campaigns are horse races, it is in the final days, and coverage was indeed largely about the contest itself.
Obama Leads McCain 52% to 46% in Campaign’s Final Days
The Pew Research Center’s final pre-election poll of 2,587 likely voters finds 49% supporting or leaning to Obama, 42% for McCain; 2% for minor party candidates and 7% undecided. When the undecided vote is allocated, Obama holds a 52% to 46% lead over McCain. The survey was conducted from Oct. 29 to Nov. 1.
The Element of Surprise
As recently as a month ago, this analyst and the American public itself were throwing up our hands and saying we can’t figure this one out — too many intangibles. No more.
Democrats Hold Party ID Edge Across Political Battleground
As shown in a series of charts, the Democratic Party now holds an advantage in several swing states, has increased its advantage in several “blue” states and cut into the GOP’s lead in some “red” states since the last presidential campaign.
Will Obama Win the White Catholic Vote?
White Catholics have traditionally been swing voters but their recent apparent shift from support for McCain to Obama was both sharp and swift. What explains it?
Among Florida’s Hispanics, Voter Registration Swings Democratic
Unlike in the rest of the country, the Latino vote in the Sunshine State has tended to be heavily Republican; but changing politics and demographics have produced a substantial shift in electoral rolls.
The Color Of News: How Different Media Have Covered the General Election
When it comes to coverage of the campaign for president 2008, where one goes for news makes a difference, according to a new study.
Exit Poll Preview
In an exclusive interview, Joe Lenski, co-founder and Executive Vice President of Edison Media Research discusses his organization’s plans for conducting exit polls on November 4, given this year’s special challenges.
Swing States Sway Campaign Media
In the final days of the race for president, seemingly nothing but the algebra of the electoral map appears to have staying power.