McDonald’s and Starbucks: 43% Yin, 35% Yang
In the smackdown between Big Macs and caffe lattes, Americans manage to typecast themselves by just about every demographic and ideological characteristic under the sun.
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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.