U.S. Survey Research
Much of our survey research work is focused on better understanding the attitudes, values and behaviors of the American public. Learn more about how surveys are developed and conducted by exploring the survey methodology topics below, reading reports about methodological issues and browsing frequently asked questions. Behind every survey, several decisions are made about how to select people to interview, conduct the survey and ask the questions. All of these decisions impact the survey results.
Pew Research Center is a charter member of the American Association of Public Opinion Research (AAPOR) Transparency Initiative.
Frequently asked questions
- Why am I never called to be polled?
- Can I volunteer to be polled?
- Why don’t your surveys ever reflect the opinions of people I know?
- Why should I participate in surveys?
- What good are polls?
- I’m on a “Do Not Call” list. Doesn’t that prevent you from calling me?
- Do pollsters have a code of ethics? If so, what is in the code?
- How are your polls different from market research?
- More frequently asked questions
More information about polling methods