U.S. Survey Research

Much of our survey research work is focused on better understanding the attitudes, values and behaviors of the American public. Learn more about how surveys are developed and conducted by exploring the survey methodology topics below, reading reports about methodological issues and browsing frequently asked questions. Behind every survey, several decisions are made about how to select people to interviewconduct the survey and ask the questions. All of these decisions impact the survey results.

Pew Research Center is a charter member of the American Association of Public Opinion Research (AAPOR) Transparency Initiative.

Our survey methodology in detail


Collecting survey data

Questionnaire design

Election polling

Frequently asked questions

More information about polling methods