By contrast, smaller shares of Americans who live in urban areas (13%) or the suburbs (9%) view access to high-speed internet service as a major problem in their area. And a majority of both urban and suburban residents report that this is not an issue in their local community, according to the survey, conducted Feb. 26-March 11. (The survey categorized Americans as urban, suburban or rural based on their own description of their community type.)
Concerns about access to high-speed internet are shared by rural residents from various economic backgrounds. For example, 20% of rural adults whose household income is less than $30,000 a year say access to high speed internet is a major problem, but so do 23% of rural residents living in households earning $75,000 or more annually. These sentiments are also similar between rural adults who have a bachelor’s or advanced degree and those with lower levels of educational attainment.
There are, however, some differences by age and by race and ethnicity. Rural adults ages 50 to 64 are more likely than those in other groups to see access to high-speed internet as a problem where they live. Nonwhites who live in a rural area are more likely than their white counterparts to say this is a major problem (31% vs. 21%). (Racial and ethnic differences are also present across a number of other perceived problems for communities, ranging from traffic to crime.)
For years, policymakers and advocates have looked to address broadband-related gaps between rural and non-rural communities in subscriptions, infrastructure, performance and competition. Data from the Federal Communications Commission show that rural areas are less likely to be wired for broadband services and tend to have slower internet speeds compared with other areas of the country. There are also fewer broadband providers operating in rural areas, which means consumers tend to have limited options when subscribing to high-speed services.
Beyond lower home broadband adoption rates, adults in rural areas also are less likely to own mobile devices or to use the internet. While around two-thirds of rural Americans have a smartphone, those shares rise to around eight-in-ten among those living in cities (83%) or the suburbs (78%), according to Center data. At the same time, some rural Americans do not use the internet in any capacity: 22% of adults living in a rural area say they never go online, a share that is more than double that among urban or suburban residents.