Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country. But there is considerable fluidity in the Facebook user population.
About six-in-ten (61%) current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more. One-fifth of the online adults who do not currently use Facebook say they once used the site but no longer do so. And just under one-in-ten (8%) online adults who do not currently use Facebook are interested in becoming Facebook users in the future.
For those saying that they had voluntarily taken a break from Facebook, the reason cited most frequently – by 21% – was being too busy or not having the time for it. One-in ten (10%) said they weren’t interested or didn’t like what they found on Facebook and the same number described it as a waste of time or having content not relevant to them. About as many (9%) said they were finding too much drama, gossip, negativity and conflict on the social networking site.