February 21, 2008

Where’s Waldo?: Look Online

47%

Half of adult internet users say they think it would be “pretty easy” for someone to find them based on the information available about them online.

Almost half (47%) of adult internet users say they think it would be “pretty easy” for someone to find them based on online information, compared with 29% who think someone would have to work at it, but could find them eventually, and another 17% believe it would be “very difficult” for someone to locate or contact them based on information available on the internet. Men are somewhat more likely than women to think that it would be “pretty easy” to locate them using online resources; 50% of online men reported this compared with 43% of online women. About half of internet users age 30 and older think it would be pretty easy for someone to locate them, compared with one third of younger internet users. Read More