June 22, 2011

Twitter-Adoption Gap

16-points

A 16-point Twitter-adoption gap separates black online adults and white online adults.

An increasing number of online adults are using the status updating service Twitter. Currently, 13% of online adults use Twitter, up from 8% in November 2010. But as the number of adults on Twitter has grown, so has the gap between Twitter adoption between online black adults and online white adults. In November, 11% of online black adults and 3% of online white adults reported using Twitter, an 8-percentage-point difference in Twitter use between the two groups. In May, however, 25% of online black adults and 9% of online white adults reported using Twitter, for an even larger 16-point gap. Latino internet users are also significantly more likely than white internet users to be Twitter adopters, but black adults remain the most prolific users. One-in-ten African-American internet users visit Twitter on a typical day — double the rate for Latinos and nearly four times the rate for whites. Read More