November 23, 2008

TV Still King of News

57%

More Americans use TV (57%) to consume news than any other media source.

On any given day, more Americans turn to TV for their news (57%) than any other source of media, a rate that has remained largely stable over the past 10 years (59% in 1998). In contrast, the percentage of Americans reading a newspaper on any given day has fallen to 34%, down from 40% just two years ago and down from 48% (a 14-point drop) a decade ago. The share that listened to news on the radio yesterday also has slipped 14 points since 1998, from 49% to 35%. Overall, 29% of Americans say they got news online yesterday, up from 23% in 2006. Most who get news online also got news from TV, radio or a news paper (84%). Just 5% of Americans got their news only from the web. Read More