November 30, 2007

The Oprah Factor

60%

Six-in-ten Americans expect that Oprah Winfrey’s endorsement of Barack Obama will help him in his presidential campaign, although only 15% say that Oprah’s endorsement of a generic presidential candidate would influence their own vote.

While most Americans say Oprah Winfrey’s endorsement of a generic candidate (i.e. not any named candidate specifically) would not influence their own vote, 60% believe her support for Barack Obama will help his candidacy according to a recent Pew poll. Only 3% think her support will hurt Obama’s presidential bid, while 31% say it won’t make any difference. When compared with several other celebrities and public figures, Winfrey is more influential than most, ranking on a par with Bill Gates and slightly behind Alan Greenspan. Read More