June 8, 2010

The Internet: Comedy Central

50%

Half of online adults watch comedy videos online, making them the most-watched type of online video.

Seven-in-ten internet users have watched video online, and many are looking for a laugh. With half of online adults reporting they watch comedy or humorous videos on the internet, comedy has surpassed news as the most-watched kind of online video. News videos are watched by 43% of online adults; in 2007, 37% of online adults watched news video on the internet and 31% watched comedy. While comedy may be the most sought-after video online, other informational programming along with news is popular on the internet. Among online adults, 38% have watched educational videos online and 30% view political videos on the internet. A third of internet-using adults also now watch movies or television shows over the internet. Read More