November 11, 2011

Teens and Social Networks

93%

More than nine-in-ten teens (93%) who use social media have an account on Facebook, making it the dominant social media site in this age demographic.

More than nine-in-ten teens (93%) who use social media have an account on Facebook, making it the dominant social media site in this age demographic. MySpace ranks a distant second in overall usage, with 24% of teen social media users having an account on the site.

In total, 59% of teenage social media users have an account on just one site, while 41% have accounts on multiple sites. Among teens with one social media profile, 89% use just Facebook, while the remainder is spread among a number of sites. And for teens with multiple accounts, fully 99% have an account on Facebook. Put another way, for the vast majority of teenagers, social media account ownership boils down to either “Facebook only” or “Facebook plus another site or sites.” Read More