January 17, 2007

Seeking a Home Online

39%

That’s the percentage of internet users who have looked online for information about a place to live – double the overall number of Americans who had done so in 2000.

Nearly two-in-five internet users (39%) have looked online for information about a place to live – double the overall number of Americans who had done so in 2000. Included in these homeseekers are more than half (51%) of the youngest adult American internet users, 18 to 29 years old, have searched online for housing information.Perhaps reflecting their transient stage of life, as well as their remarkably intensive use of the internet, 9% of online Americans ages 18 to 29 reported in August that they looked for housing information on a typical day, more than double the percentage (4%) in this age group who said the same thing two years earlier. Read More