December 2, 2011

Searching For News Online

51%

About half of all internet news users (51%) say that when they last looked for news on a specific topic or story on the internet, they went first to a website that offers links to stories from many news organizations.

About half of all internet news users (51%) say that when they last looked for news on a specific topic or story on the internet, they went first to a website that offers links to stories from many news organizations; 43% say they went directly to the website of one of their favorite news organizations.

Among all internet users, search engine websites were the most popular place to look for news about a particular story or topic; 21% and 14% of people cited Google and Yahoo, respectively. CNN is the first destination for 13% of all internet news users, making it the most popular news organization website for searching. Read More