January 6, 2011

Pocket-Sized Politics

26%

About a quarter of Americans used their cell phones to learn about or participate in the 2010 midterm election campaign.

The personal touch of politics is no longer limited to hand shaking, door knocking and sign waving. In the 2010 midterm election campaign, roughly a quarter of Americans (26%) used their cell phones to learn about or participate in the 2010 midterm election campaign. The most popular mobile political pursuits included sending text messages to announce you had voted (14% of adults did this), keeping up with political news (12%) and sending text messages about the elections or campaign (10%). Just 1% of Americans contributed money via text message to a candidate or cause related to the campaign. Americans who kept up with politics on their cell phones are more male than female, young, well educated and well off financially. Despite the large Republican victories in the 2010 elections, there was no partisan split among mobile politics users. Americans who reported using their cell phones to participate or follow politics split their vote evenly between Republican and Democratic candidates. Read More