January 6, 2011

Pay for Online Content

65%

Nearly two thirds of internet users have paid to download or access some kind of online content, ranging from music to games to news articles.

While Americans surely still enjoy the immense amount of free material available via the internet, fully 65% of online adults have also dipped into their own pocket to pay to download or access content on the internet. Among the online pursuits that come at a cost, digital music and computer software prove to be the most popular — a third of internet users have paid to access or download each of these items. Other popular online content that proves worthy of a price includes cell phone apps (21% of internet users have paid for these), digital games (19%) and digital news material (18%). Among adults who have paid for online content, nearly half (46%) have purchased only one or two types of content covered in the survey. Some 16% have purchased six or more types of content. Read More