January 6, 2009

Online Shopping OK

54 - 15

The majority of Americans see the growth of online shopping as a positive innovation over the last decade.

The majority of Americans (54%) see the growth of online shopping as a positive innovation over the last decade; only 15% see it as a change for the worse. Most likely to applaud internet buying power are those in the age bracket 30-49 (65%) and those with a college education (70%). While a majority of younger Americans (55%) say online shopping has been a change for the better, they are the most likely to say it has been a change for the worse (21%). This is in contrast to other new technologies, such as wireless devices, social networking sites and intern blogs, where younger Americans are the least likely among age groups to say technological changes were for the worse. Read More