November 30, 2006

Online Health Seekers

75%

That’s the percent of online health seekers who do not consistently check the source and date of the health information they find online.

Just 15% of online health seekers consistently check the source and date of the health information they find online, while another 10% say they do so “most of the time.” Fully three-quarters of health seekers say they check the source and date “only sometimes,” “hardly ever,” or “never,” which translates to about 85 million Americans gathering health advice online without consistently examining the quality indicators of the information they find. Read More