February 17, 2010

Olympic Spirit

61%

Six in ten Americans were especially looking forward to the Winter Olympics.

As the opening ceremonies kicked off the 2010 Winter Olympics in Vancouver last weekend, most Americans were eagerly looking forward to this year’s games. Fully 61% of Americans said they were excited about the coming Olympics, more than said so about the Super Bowl (58%) or this summer’s World Cup (23%). The winter games were also more highly anticipated than the 2008 Summer Olympics in Beijing; 52% of Americans said they were especially looking forward to those games two years ago. High interest in this year’s games is driven by women. While a strong majority of men were looking forward to both the Super Bowl (67%) and the Winter Olympics (59%) in the early January survey, women were far more excited about the Olympics (63%) than the Super Bowl (50%). Read More